“This article from Ouest France shines a spotlight on Daniela Roa, the creator behind LAMA Leather Goods, during her time living and working in a cabin in the trees in the Normandy region of France.
The piece highlights Daniela’s self-taught journey into the world of leatherwork, which began with a desire to repurpose and create. It emphasizes her commitment to using vegetable-tanned leather, a material valued for its quality, natural origins, and beautiful aging process. Daniela expresses her deep connection to the material and her drive to create pieces that respect nature.
The article mentions Daniela’s ‘zero waste’ approach, detailing how she creatively utilises leather scraps to design unique items like her earrings. It also touches upon her growing collections, which at the time included a variety of small leather goods such as wallets, cardholders, and keychains.
Daniela shares her personal approach to her craft, emphasizing the tactile nature of working with leather and the joy she finds in transforming a raw material. The article conveys her passion for creating durable, well-made items with a focus on both aesthetics and functionality.
Finally, the article notes that Daniela’s creations were available for sale online and at a concept store in Caen, showcasing the early stages of her business journey before her move to Berlin.”